BAE, your ultimate beauty companion Launching soon.
Overwhelmed by endless beauty products that never seem to work for you?
Yeah, we’ve been there. We’re flipping personal care with an AI-powered, with our dermatologist-approved platform that cuts through fads and influencer fluff. Our system processes peer-reviewed data so science leads the way, and real experts deliver unbiased advice tailored to you.
Backed by dermatologists
We take a holistic approach to skincare, considering all the different factors that can affect your skin.
Internal Factors
Hormones
Lifestyle
Pre-existing conditions
Diet
External Factors
Pollution
Weather
Topical Products
Oral Supplements
Join the waitlist and get notified when BAE launches!
How It Works?
Scan & Track
Snap a selfie, not for Instagram but for science. We capture your skin’s condition, factoring in what’s happening inside and out.
Log & Learn
Track the stuff that actually matters. Sleep, diet, cycle, plus every cream, pill, and potion you use... so you finally see the patterns behind your skin’s ups and downs.
Optimise & Evolve
Get updates that keep up with you. Personalised product and routine tweaks that shift with the weather, your habits, and how your skin’s really progressing.
Features
My Routine
Skin scans
that evolve with you.
Keep tabs on your skin in real time. We capture everything from UV and pollution to your cycle, with regular updates so your routine actually keeps up with you.
My Routine
Advice you can trust.
Get advice that skips the gimmicks. Every recommendation is rooted in dermatologist-backed research and tailored to your skin, lifestyle, and environment. No trends, just science.
My Routine
Continuous customisation for your skin’s progress.
Spot the bigger picture. Upload the products you’re using and track long-term changes so your routine stays effective today, tomorrow, and beyond.
Why choose BAE?
Expert-backed, with no agenda other than your best skin.
We don’t mess around with influencer trends or marketing hype, and we don’t play favorites with brands.
BAE’s recommendations are grounded in dermatological expertise and personalised to what’s best for your skin. Skip the fads and focus on what truly works. Your skin isn’t one-size-fits-all, and neither are our recommendations.
BAE’s recommendations are grounded in dermatological expertise and personalised to what’s best for your skin. Skip the fads and focus on what truly works. Your skin isn’t one-size-fits-all, and neither are our recommendations.
Confidence without the hassle.
Say goodbye to endless searching, wasting time, and throwing money at products that don’t work. BAE makes it easy, with a personalised skincare routine that actually delivers results.
Tailored, and always adapting
Your skin changes, and so should your routine. So upload the products you’re using, and let BAE assess if they are compatible with your skin’s unique needs.
On top of that, we make sure our recommendations and your skin analysis adjust to external factors (like pollution) and internal ones (like your cycle) to keep your routine fresh and effective—every step of the way.
On top of that, we make sure our recommendations and your skin analysis adjust to external factors (like pollution) and internal ones (like your cycle) to keep your routine fresh and effective—every step of the way.
Be part of our journey.
For users
Stay in the loop. Join our beta for healthier, happier skin with care that looks beyond creams to internal health and the outside world your skin lives in.
For partners
Work with BAE. Partner with us to deliver science-backed skincare that covers everything from topical care to internal health and the external factors your patients face.
For investors
Back BAE. Invest in a fast-growing market of skincare lovers looking for personalised solutions that blend topical care, internal health, and the environment for a truly holistic approach.
Get in touch
Whether you’re ready to simplify your skincare routine, scale your business,
or support the next big innovation in beauty tech—reach out and let’s make
it happen together. Leave your details and we’ll be in touch.
Slide into our inboxor support the next big innovation in beauty tech—reach out and let’s make
it happen together. Leave your details and we’ll be in touch.
Launched with
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Celebrating $32m raised in the past 12 months.
Celebrating $32m raised in the past 12 months.
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